Differences of Fordism and Post-Fordism - 1494 Words

Discuss Differences Between Fordism and Post-Fordism Work In 1913, Henry Ford had an assembly line built in his Detroit plant where T-Ford cars were manufactured. This marked the beginning of a new era in production called Fordism. It was a pattern of industrial organisation and employment policy that occurred in the early twentieth century. Its high point was the period after the Second World War. This essay will be describing the main principles of Fordism, post-Fordism, their advantages and limitations. It will also discuss the break-up of Fordism and argue that it was inevitable for such an organisation of work to fail. Moreover it will offer some insights into consequences of post-Fordism and its impact on people’s personal and†¦show more content†¦There were also new firms, trying to expand their market share, who offered new and most importantly, customised goods. Demand became more unstable and fragmented. With lower productivity as a result of workers’ resistance and lower profits and investments as well as changes in demand, it came to the point, in late 1960s, when Fordism started to break up. A new era, called neo- or post-Fordism in the industrial organisation of work started to take the place of Fordism. Post-Fordism can be defined as â€Å"a pattern of industrial organisation in which skilled and trusted labour is used continuously to develop and customise products for small markets.† This new era was based on the extensive developments in information technology and microelectronics. Companies started using new machines that were multi purpose and it was easy and economical to switch from making one product to another. This was possible due to developments in computer-controlled programmes. This flexible technology gave rise to flexible specialisation, one of the main signs of post-Fordism. â€Å"It combines the capability of the new technology with the idea of a fundamental shift in the nature of the market in late twentieth-century industrial society.† Products changed dramatically. Producers started emphasising quality over quantity. It can be said that the importance has shifted fromShow MoreRelatedThe Industrial Pioneer And Motor Industry Icon1353 Words   |  6 PagesFordism is a concept that is named after Henry Ford, a well-known industrial pioneer and motor industry icon. Fordism is based around the idea of industrialized and standardised form of mass production. It is related to the idea of mass consumption and is based on the idea that if it is made in a larger quantity then the price to produce these products can be reduced. This could then possibly provide an opportunity to gain a larger market. Understanding Fordism and the scientific management conceptRead MoreThe Need for An Adequate Evaluation of Organization Behavior 1596 Words   |  7 Pagesbehaviour is needed. This essay is going to analyse the application of a critical model of thinking to studying organizational behaviour. It is going to do so by first setting clear definitions of key terms, describing generally Taylorism, Fordism and Post-Fordism and then proceeding with analysis of different examples. These examples would relate to the above mentioned organizational behaviour theories and the relationships between them. As a result of the analysis a summary is to be drawn focusingRead MoreFordism: Spawning New Management Styles Essay2772 Words   |  12 PagesIntroduction. In this essay the focus is on Henry Ford and Fordism. The first paragraph of the essay is an introduction of Fredrick W Taylor, and how Fordism is derived from the ideas of Taylorism. It also looks at the main ideas behind Fordism and scientific management. Further in the essay the importance is to look at the different ideas of Fordism (the mass-production, the $5 day, the division of labour and management style), and on why it was important at is time and the effect following fromRead MoreHow Has the World of Work Changed in Post-Fordism Era3142 Words   |  13 PagesIntroduction Capitalism is a political, social and economic system subject to periodic instability, change and the like which influences the business world in many ways. The Post-Fordism era in broaden sense is generic description of Capitalism period which mainly is characterised by flexible production of non-standardized, better-quality goods embracing adaptability of production processes in harmony with the unpredictable nature of markets to meet customers’ satisfaction. The changes made in notionRead MoreNike s Recent `` Equality Campaign `` Commercial Of A Sporting Event Space1664 Words   |  7 Pagesthe Nike â€Å"equality campaign† commercial highlights how post-Fordist ideals of individualism can intersect with Slavoj Ã… ½iÃ… ¾ek’s concepts of cultural capitalism and commodity fetishism. The post-Fordism era is a phrase used to describe consumer society in America. Post-Fordism, which is occurring today, is understood as being an era after the traditional Fordism time frame that lasted from the 1880’s to the 1970’s (Lecture 6). Notably, Fordism was originally coined due to Henry Ford, the founder ofRead MoreFordism Detailed and Referenced6927 Words   |  28 Pages‘Fordism’ in Warner, M. amp; Poole M. (eds.) International Encyclopaedia of Business and Management - Handbook of Human Resource Management FORDISM 1. Overview 2. Introduction 3. Fordism as a Labour Process 4. Fordism as Socio-economic System 5. Post-Fordism 6. Conclusion 1. Overview At its very simplest level, Fordism refers to the production methods utilised by Henry Ford in his car assembly plants at River Rouge and Highland Park in Detroit in the firstRead MoreBattery Nanotechnology Essay3779 Words   |  16 Pagesmethod for selling. This will improve the process. Open innovation can lesser the risk, but its very expensive. The Closed Innovation generates, develops and commercializes. In closed innovation, price saving is the main the purpose. The main difference between open and closed innovation is how the companies display the ideas. The management and the researchers will separate the awful proposals from the accurate ones. The closed and open models are skilled in separating the false positives. InterestinglyRead MoreImpact of Taylorism and Fordism on Management2026 Words   |  9 Pagesefficiency along with deskilling and dehumanisation of workers. Fordism was another school named after Henry Ford after spending much devising ways improving productivity of automobile companies ,especially Ford Motor Company. However, the term was popularised by the italian Antonio Gramsci in 1930s. Ford applied most of Taylor’s ideas but concentrated on standardised mass production and mass consumption. What followed was the Post-fordism which is prevalent today characterised by use of technologyRead Mor eFredrick W. Taylor Ideas in Todays Organisation2487 Words   |  10 Pagesmanagement is being divorced from human affairs and emotions. Similarly, Fordism s mechanisation of mass production further emphasised the use of humans as instruments or machines to be influenced by their leaders (Fuchs, 2002). Hence, by Ford s successful mass-production processes, Fordism s combination and emphasis on the scientific methods in getting things done. Despite Fordism borrowing many Taylorism ideas, Fordism includes strong hierarchical control, with workers in a production lineRead MoreSocial Issues Within The Arena1360 Words   |  6 Pagescentury. The economy of the 1940s-1950s propagated the United States for decades of assimilation and perceiving difference as a threat. The company started by Henry Ford in 1903, The Ford Motor Company, developed a system in which they guaranteed that every one of their employees must earn enough salary that they may buy the products of their labor, in this case, cars. This idea of Fordism quickly evolved into the valuing of mass production and mass consumption. By the mid twentieth century, these

Foolishness And Foolishness In Shakespeares Twelfth Night

As eloquently stated by the prolific author Sà ¸ren Kierkegaard, â€Å"There are two ways to be fooled. One is to believe what isnt true; the other is to refuse to believe what is true.† Shakespeare’s comedy Twelfth Night features many â€Å"fools†, those led by the nose through desire and other means, and those who turned away from the truth. Of all those fools, one stands out from the others—Malvolio, a steward who chases his mistress, Olivia. As a man who flaunts his foolishness through his gullibility and dependency on fabricated truths, Malvolio proves to be the most foolish character, contributing to Shakespeare’s message that foolishness is not simply what meets the eye. At the onset, Malvolio makes one of the most foolish characters due to†¦show more content†¦The most foolish of people manage to be fooled, not only by others, but themselves as well; and Malvolio gets ahead of himself and unwisely chases after impossible ambitions, establishing himself as one of the most foolish characters in the play. Upon receiving Maria’s letter, Malvolio reads closely to what he believes is his mistress’ words of love, and when reading the name of his lady’s loved one, he sees a cryptic series of letters, and instantly questions â€Å"If I could make that/ resemble something in me†, before realizing its similarities to his own name (II.v.123-124). Malvolio reads a series of letters, seemingly standing for the name of Olivia’s target of romantic interest, and he tries to find his own name hidden in the letters immediately. Without thinking it through, Malvolio leaps at an opportunity, instantly seduced by the idea of su ccess in society and living his days out as a count at Olivia’s side, happily wedded. Blinded by ambition and almost desperate for his mistress’ heart, Malvolio makes a fool of himself once again, and unlike other characters, he becomes inconsiderate of his place in society, becoming arrogant at the excuse. By the same token, he is convinced that the letter is true, and that Olivia â€Å"drives [Malvolio] to these habits of her liking†¦Ã¢â‚¬  and Malvolio swears that he â€Å"will be strange, stout,/in yellow stockings, and cross-gartered, even with/the swiftness of putting on† for her (II.v.173-176). By following everyShow MoreRelatedWilliam Shakespeare s Twelfth Night1133 Words   |  5 PagesWords and Realities†¨ †¨ The Twelfth Night was a religious festival held during the Elizabethan Era. It also †¨Ã¢â‚¬ ¨celebrated the concept of the reversal of normal order, where the lower and upper class had the †¨Ã¢â‚¬ ¨chance to experience each other’s roles in society. It was a day of celebration in which enabled a †¨Ã¢â‚¬ ¨time of foolishness for each class. This religious festival seem to have influenced Shakespeare’s †¨Ã¢â‚¬ ¨play, Twelfth Night in relations to the concept of the foolishness celebration of switching theRead MoreAnalysis Of The Article Twelfth Night 998 Words   |  4 PagesThe introduction of Twelfth Night, written by M.M. Mahood, provides a cultural setting for readers to better understand the play. Although Mahood wrote the introduction for Twelfth Night, the information also allows readers to appreciate the magical freedom that A Midsummer Night’s Dream encompasses. Mahood delves into the cultural significance of Puritanism early in the 17th century through the character of Malvolio. Although Twelfth Night is a comedy, the presence of morally strict PuritanismRead MoreThe Twelfth Night: A Happy Ending? Essay1501 Words   |  7 Pagesby the end these will be resolved and the play will have a traditional happy-ending with a marriage or a celebration in the final scene. The â€Å"Twelfth Night† is no exception to this rule. Despite problems of confused identities and sexualities, the play ends with marriage for the major characters because they â€Å"have learned enough about their own foolishness to accept it wisely, and their reward, as it should be, is marriage.†(Schwartz 5140). There is a resolution of harmony to a certain extent andRead MoreAn Exploration of the Contribution of Disguise and Deceit to the Humour of Twelfth Night2469 Words   |  10 PagesAn Exploration of the Contribution of Disguise and Deceit to the Humour of Twelfth Night ‘Twelfth Night’ could be seen as a play with dark and harsh meanings, for example, it could be said that Malvolio’s planned revenge at the end of the play has an uneasy effect on the audience, in a time of general harmony. However I think that although ‘Twelfth Night’ does raise some moral issues, overall it is an enjoyable play. It is a play; designed to be performed in the dark,Read MoreThe Foolishness Of Love Is A Force That Exceeds Our Rational Judgment1440 Words   |  6 PagesViktoryia Hvozdz Professor Bradley Irish English 321 8 October, 2015 The Foolishness of Love Romantic love is a force that exceeds our rational judgment. Out of nowhere, it descends upon us and destroys our previous notions of ourselves, making us act in uncharacteristic ways. We do not choose whom and when to love; and falling in love reminds us of how little control we have over our lives. In spite of this, romantic love is often viewed today as a sure path to ever-lasting happiness. ShakespeareRead More Essay on Twelfth Night: A Gender-Bending Journey1574 Words   |  7 PagesTwelfth Night: A Gender-Bending Journey      Ã‚   Shakespeare enjoyed writing passionate plays about young lovers, but, after a while, the formula became exhausted and the Bard was forced to dig deeper, creatively speaking. Twelfth Night is an example of a Shakespearean love tale with a slight twist to keep things interesting. This play was the â€Å"Tootsie† of its time. Twelfth Night takes the audience on a gender-bending journey, while maintaining all the elements of true love throughout. At one pointRead More Essay on Love and Gender in Twelfth Night1551 Words   |  7 PagesLove and Gender in Twelfth Night      Ã‚  Ã‚  Ã‚   Shakespeares Twelfth Night examines patterns of love and courtship through a twisting of gender roles. In Act 3, scene 1, Olivia displays the confusion created for both characters and audience as she takes on the traditionally male role of wooer in an attempt to win the disguised Viola, or Cesario. Olivia praises Cesarios beauty and then addresses him with the belief that his scorn (3.1.134) only reveals his hidden love. However, Olivias mistakenRead MoreWilliam Shakespeare s Twelfth Night1507 Words   |  7 Pages Twelfth Night is a dramatic comedy which revolves around the classic Shakespearean traits of comedy, which are difficult to categorise but generally identifiable in that they often contain dazzling word play, irony, and a greater emphasis on situations than characters. While in many ways the play is a celebration of social upheaval through its characters, the play is very much characteristic to typical conventions seen in Shakespeare’s comedies when it’s identifying features are considered. ByRead MoreWisdom in Twelfth Night Essay2738 Words   |  11 PagesBeyond Seriousness to Wisdom in Twelfth Night      Ã‚  Ã‚  Ã‚  Ã‚   Shakespeare seems preoccupied with madness and folly in Twelfth Night. The word fool and its variants (foolery, foolish, and so forth) appear eighty times in the play, and the word folly occurs seven times. There are, in addition, other means of indicating foolishness such as Marias Now, sir, thought is free (1.3.67). As Feste suggests, Foolery ... does walk about the orb like the sun; it shines everywhere (3.1.39-40). Read MoreSocial Amibition is the Stepping Stone to Humilliation in Shakespeares Twefth Night706 Words   |  3 PagesIn William Shakespeare’s romantic comedy of Twelfth Night, Malvolio’s, Sebastian’s and Sir Andrew’s greed for power and status, mirror the theme that being socially ambitious makes people an easy target for mockery and embarrassment. In the play, Malvolio desperately tries to win Olivia’s heart, falling under Maria’s trap. Sebastian proves his shallow and ambiguous self when he agrees to wed a complete stranger for wealth, and Sir Andrew vainly tries to prove his worth and nobleness to his fellow

Assessment for Learning †the Case for Formative Assessment Free Essays

ASSESSMENT FOR LEARNING – THE CASE FOR FORMATIVE ASSESSMENT This paper provides findings on assessment for learning, It begins with analysis of the formative approach in exemplary practice carried out in secondary schools in eight education systems. The second half of the paper comprises key analyses on formative assessment in adult language, literacy, and numeracy provision, and a framework for strengthening policy and practice across the sector as well as for building the evidence base. Assessment is vital to the education process. We will write a custom essay sample on Assessment for Learning – the Case for Formative Assessment or any similar topic only for you Order Now In schools, the most visible assessments are summative. Summative assessments are used to measure what students have learnt at the end of a unit, to promote students, to ensure they have met required standards on the way to earning certification for school completion or to enter certain occupations, or as a method for selecting students for entry into further education. Ministries or departments of education may use summative assessments and evaluations as a way to hold publicly funded schools accountable for providing quality education. Increasingly, international summative assessments – such as OECD’s Programme for International Student Assessment (PISA) – have been important for comparing national education systems to developments in other countries. But assessment may also serve a formative function. In classrooms, formative assessment refers to frequent, interactive assessments of student progress and understanding to identify learning needs and adjust teaching appropriately. Teachers using formative assessment approaches and techniques are better prepared to meet diverse students’ needs – through differentiation and adaptation of teaching to raise levels of student achievement and to achieve a greater equity of student outcomes. But there are major barriers to wider practice, including perceived tensions between classroom-based formative assessments, and high visibility summative tests to hold schools accountable for student achievement, and a lack of connection between systemic, school and classroom approaches to assessment and evaluation. The principles of formative assessment may be applied at the school and policy levels, to identify areas for improvement and to promote effective and constructive cultures of evaluation throughout education systems. More consistent use of formative assessment throughout education systems may help stakeholders address the very barriers to its wider practice in classrooms. This overview shows how formative assessment promotes the goals of lifelong learning, including higher levels of student achievement, greater equity of student outcomes, and improved learning to learn skills. The chapter then discusses barriers to wider practice of formative assessment and ways in which those barriers can be addressed, and outlines the study scope and methodology. Meeting goals for lifelong learning Each of the national and regional governments participating in this study promotes formative How to cite Assessment for Learning – the Case for Formative Assessment, Essay examples

Hospitality Analysis of Park Royal Hotel †MyAssignmenthelp.com

Question: Discuss about the Hospitality Analysis of Park Royal Hotel. Answer: Introduction Contemporary business organizations initiate various innovative strategies in order to attract more customers towards their services or products. This is due to the reason that, the current business scenario is more competitive than it was a decade ago. Moreover, with the recent boom in the hospitality and service sectors, strategies to enhance the customer satisfaction are more being implemented by the service providers (Chen 2014). One of the most competitive service sectors is the hotel industry. In the Australian scenario, huge numbers of players are operating in the hotel industry catering to different sets of customers across different price segments. However, there are various opinions being provided by different authors and scholars regarding the probable approach of the hospitality industry. On the other hand, with the change in the business scenario, the core concept of the hospitality industry is also changing along with the change in the perception of the customers (Kandampully, Zhang and Bilgihan 2015). The basic rule being maintained by the contemporary players in the hospitality industry is the providence of the top notch customer service in order to attract new customers and retain the existing ones. This report will discuss about the initiation of the HOME concept by the hoteliers in the recent time along with finding the ways to initiate it. Moreover, this report will recommended various ways for the Park Royal hotel, Australia in utilizing the home concept in their business operation. Company profile Park royal hotels are one of the leading hoteliers in the Asian and Australian regions with having 15 hotels in different locations. They are also known for their effective and positive customer services along with providing holistic experiences for their visitors (Parkroyalhotels.com 2018). However, in the recent time, the popularity of the home concept in the hotel business is encouraging them to find out ways to implement in their own business. However, implementation of the home concept will require determination of different approaches along with identifying different dimensions of the hotel business. Moreover, it is also important to identify the different perspectives of the hospitality in order to find ways for home concept. Home concept As discussed earlier, business organizations in the current service industry is facing the threat of increased competition in the market. Thus, it is important for them to initiate strategies to enhance the customer satisfaction (Prudhomme and Raymond 2013). In the case of the hotel industry, the more customers will feel the vive of their home, the more will be their satisfaction for the particular hotel brand. Previously, the approach of the hotel industry is to provide the accommodation for their visitors. However, in the current business scenario, customers are expecting home like services and feels during the hotel stay. In accordance to that, major hoteliers initiated the concept of the home. With this approach, the primary consideration of them is not only to provide accommodation but also providing added facilities in enhancing the value for their visitors (Durna, Dedeoglu and Balikcioglu 2015). Themarketing and service is being designed in such way that, the customers will have the home like feelings during their hotel stay. In the current business scenario, one of the major portions of the hotel visitors is the working professionals who have to travel in different places. Thus, they feel more comfortable if they are being provided homely feeing during their hotel stay. Thus, in accordance to this market trend and requirement, major hoteliers designed their service offerings to create the homely feelings. Social approach of the hotel industries According to some of the authors, hotel industries can be considered as social approach due to the reason that, hotel industry is being directly related to the hospitality. According to these authors, the basic objective of the hotel industries is to provide accommodation to the travelers, which can be termed as social cause. Moreover, the added facilities being provided by the hotels in enhancing the user experience of the visitors can also be termed as social approach (Benavides-Velasco, Quintana-Garcia and Marchante-Lara 2014). However, this concept of social approach of the hotel industries is also being countered by various critics. According to the various critics, quality of the hospitality is being determined the prices being charged. Major hoteliers charge good sum of money from the visitors and thus, their services cannot be considered as social (Niewiadomski 2014). According to the critics, the key objective of the hotel businesses is to earn and maximize profits rather than just providing accommodation to the visitors. Economical approach of the hotel industry Authors backing the concept that hotel industry is actually concentrating on the maximization of the profits rather than just doing social service are having the opinion that, in order to stay ahead in the competition, it is important for the contemporary hoteliers to initiate the added services for their customers. Thus, the more homely environment can be provided and offered by the hoteliers to their visitors, the more will be the rate of satisfaction of them, which will in turn increase the retention ratio of the customers (Abbott, Mary and Meyer 2016). Thus, it is important for the hoteliers to have both the social and economic considerations in initiating the marketing strategy. This is the key reason behind the initiation of the home concept. Initiation of the home concept will help them to enhance the social approach by providing added services, along with meeting the economic criterion with maximizing the profit. Elements of home concept There are various ways being available for the Park Royal to initiate the home concept. The following sections will discuss about the various available elements. Food The current generation of the global travelers is diverse in nature and is belonging from different social backgrounds. Thus, in accordance to their difference in the social backgrounds the food habit of them is also different in nature (Giritlioglu, Jones and Avcikurt 2014). Offering of diverse cuisines and delicacies to the customers helps to cater to different social segments. This will also lead to the fact that, customers from different social backgrounds will have their ethnic food available. This will enhance their home feeling. Service Customization or personalization is one of the key strategies being implemented by the contemporary service providers in offering services according to the requirement of the individual customer. With the initiation of the personalization, the customer service is being provided according to their culture and social background (Amin et al. 2013). For instance, if Japanese visitors are being welcomed in the authentic Japanese manner with maintaining the Japanese culture in providing the customer service, then the feelings of them will be more positive (Torres and Kline 2013). They will feel like they are in their home. Thus, the customer service should be made flexible enough in order to adapt according to different cultures. Accommodation As discussed earlier, one of the key objectives of the hotel industry is to provide accommodation for their visitors. Thus, the extent of the homely feeling for the visitors is depending on the ambience, amenities and the design of the room (Kim and Perdue 2013). It is important for the hotels to the design the rooms, which will meet all the basic criteria of the visitors. Determination of the basic facilities than the visitors expect from their hotel stay should be met by the hoteliers (Masiero, Heo and Pan 2015). The more effective will be the fulfillment of the basic facilities for the visitors, the more will be the homely feeling for them. Entertaining activities It is one of the prime responsibilities of the hotel industry to engage their visitors to as much as possible during their hotel stay (Wei, Miao and Huang 2013). The more holistic will be the entertainment for the visitors, the less they will feel alone during the hotel stay. The engaged visitors will have homely feelings and will less get bored. Providing entertainment to the visitors also helps to ensure the connectivity between the visitors and the hotels. Interiors and ambience Majority of the services industries is thriving on the interior design and ambience. Minimal features such as the color of the wall are also having influence on the perception of the visitors. Thus, hoteliers should design their interiors in such a way that, it will create homely atmosphere for the visitors (Radovic 2015). In the Australian market, there are various higher end hotels, which are being perceived more as corporate offices rather than hotel. This will reduce the level of satisfaction of the customers. The decoration in the lobby and other public areas in the hotel create the homely environment for the visitors. Recommended steps Thus, from the above discussion, various elements of home concept are being discussed. However, the approach of the implementation of these elements will be different in different hotels. The following sections will discuss about the recommended steps to be followed by the Park Royal in accordance to the social and economic perspective of their business operation. One of the key recommended steps to be implemented is the complementary services. However, the complementary services should not be universal for all the visitors rather it should be provided according to the social background of them. The complementary services should be provided in accordance to the basic facilities expected by the different customers. For instance, customers from the African regions should be provided complementary services in accordance to basic elements of their culture. This will further enhance the homely feeling for the visitors. On the other hand, one of the key factors to be considered during the providence of the complementary facilities is the commercial aspect. The complementary services should be basic in true sense and should not involve much cost for the hotels. In terms of the customer service, free internet should be provided to the customers. In the current state of affairs, internet is one of the basic amenities for the visitors. Moreover, providing of the free internet services will also enhance the customer engagement. Having the internet facility will maintain the connectivity of the visitor with the outer world. Thus, the customer engagement will be more. The Park Royal hotel is having customer loyalty programs for their existing customers. However, it is being recommended that, loyalty program for the customers should be provided in terms of the personalized services. For instance, the loyal customers can be given the complementary service of ethnic dinner for single night. This will create positive impression among the existing customers along with increasing the competitive advantages of them. Relationship marketing is one of the key aspects to be maintained in the service sector. This is due to the reason that, the effective relationship with the customers will determine the level of the satisfaction and loyalty. In addition, the more effective will be the relationship with the customers, the more will be the homely feeling for them. This is due to the reason that, if the customers will have effective relationship with the hoteliers, their requirements will be more efficiently met. This will in turn enhance the homely feeling for the visitors. It is also being recommended for the Park Royal hotel, that they should design their entertainment activities in more diverse manner. For instance, they can have a weekly roster of having different cultural activities from around the world in each day. This will have dual benefits for them. One of the key benefits will be the homely feeling of the visitors whose home culture is being portrayed. Another advantage will be the engagement of the visitors from different cultures. Conclusion Thus, from the above discussion, it can be concluded that, home concept is one of the most effective and popular strategies being initiated by the hoteliers. It helps them to enhance the homely feeling of the visitors and implement the phenomenon of a home away from home. This report discussed about the various elements of the home concept, which will help the hotels to implement it in their operation. In addition, this report also discussed about the recommended steps that should be implemented by Park Royal hotel in order to implement the home concept in their business operation. Effective implementation of the recommended steps will not only initiate the home concept, but also increase the level of the engagement of the visitors. References Abbott, S., Mary, B. and Meyer, J., 2016. The impact of improved environment in a care home.The Journal of Dementia Care,24(6), pp.23-25. Amin, M., Yahya, Z., Ismayatim, W.F.A., Nasharuddin, S.Z. and Kassim, E., 2013. Service quality dimension and customer satisfaction: An empirical study in the Malaysian hotel industry.Services Marketing Quarterly,34(2), pp.115-125. Benavides-Velasco, C.A., Quintana-Garca, C. and Marchante-Lara, M., 2014. Total quality management, corporate social responsibility and performance in the hotel industry.International Journal of Hospitality Management,41, pp.77-87. Chen, L.F., 2014. A novel framework for customer-driven service strategies: A case study of a restaurant chain.Tourism Management,41, pp.119-128. Durna, U., Dedeoglu, B.B. and Balikioglu, S., 2015. The role of servicescape and image perceptions of customers on behavioral intentions in the hotel industry.International Journal of Contemporary Hospitality Management,27(7), pp.1728-1748. Giritlioglu, I., Jones, E. and Avcikurt, C., 2014. Measuring food and beverage service quality in spa hotels: A case study in Bal?kesir, Turkey.International Journal of Contemporary Hospitality Management,26(2), pp.183-204. Kandampully, J., Zhang, T. and Bilgihan, A., 2015. Customer loyalty: a review and future directions with a special focus on the hospitality industry.International Journal of Contemporary Hospitality Management,27(3), pp.379-414. Kim, D. and Perdue, R.R., 2013. The effects of cognitive, affective, and sensory attributes on hotel choice.International Journal of Hospitality Management,35, pp.246-257. Masiero, L., Heo, C.Y. and Pan, B., 2015. Determining guests willingness to pay for hotel room attributes with a discrete choice model.International Journal of Hospitality Management,49, pp.117-124. Torres, E. and Kline, S., 2013. From customer satisfaction to customer delight: Creating a new standard of service for the hotel industry.International Journal of Contemporary Hospitality Management,25(5), pp.642-659. Niewiadomski, P., 2014. Towards an economic-geographical approach to the globalisation of the hotel industry.Tourism Geographies,16(1), pp.48-67. Parkroyalhotels.com. (2018).About PARKROYAL - PARKROYAL Hotels Resorts. [online] Available at: https://www.parkroyalhotels.com/en/about.html?r=prsydfilterLocation=prsydfilterProperty=prsyd [Accessed 3 Feb. 2018]. Prudhomme, B. and Raymond, L., 2013. Sustainable development practices in the hospitality industry: An empirical study of their impact on customer satisfaction and intentions.International Journal of Hospitality Management,34, pp.116-126. Radovic, G., 2015. Spatial and technological design principles of mountain resort hotels. InApplied Mechanics and Materials(Vol. 725, pp. 1063-1071). Trans Tech Publications. Wei, W., Miao, L. and Huang, Z.J., 2013. Customer engagement behaviors and hotel responses.International Journal of Hospitality Management,33, pp.316-330.